Griffis Residential, a Denver-based multifamily investment and management company, has changed the name of Pinnacle at the Creek Apartments, located on South Parker Road in Centennial, Colorado, to Griffis Centennial Park. The renaming commemorates the completion of extensive capital improvements at the community including premium unit upgrades, a complete redesign of the community clubhouse and fitness center, fresh exterior paint, and a host of additional upgrades representative of Griffis Residential communities.
The Pinnacle at the Creek is the latest apartment community in the company’s portfolio to make a brand name change, signifying Griffis Residential’s continued growth and activity within the Colorado real estate market. Griffis Residential acquired the 216-unit, Class-A community in late 2012 and has since made approximately $1 million in capital improvements to bring the quality of the community in line with the rest of its approximate 5,000-unit portfolio.
“At Griffis Residential, we believe that high-impact improvements attract new residents and enhance the overall resident experience,” said Griffis Residential CEO, David Birnbaum. “As part of our capital improvement program, we repaint our communities in bold attractive colors to increase drive-by curb appeal as well as inject new life and vibrancy into the community. When we add meticulously maintained grounds, complete with contemporary styled clubhouses, fitness centers and premium apartment units, potential and existing residents alike get a sense our strong underlying commitment to creating the highest-quality customer experience. The name change from Pinnacle at the Creek to Griffis Centennial Park underscores the transformation of the property to a Griffis Residential class community,” Birnbaum concluded.
The community continues to be a perfect fit for Griffis Residential’s investment strategy with its prime location near major employment centers including Denver Tech Center and convenient access to Cherry Creek State Park, highly regarded schools, and both DIA and the Centennial Airport.
About Griffis Residential
Griffis Residential is a multifamily real estate investment company that owns and manages more than 5,000 Class-A multifamily units along the Front Range of Colorado and Nevada. Since the beginning of 2012, Griffis Residential has completed nearly $300 million in apartment acquisitions and is the second largest owner/operator of Class-A apartments in Colorado. Headed by Ian Griffis, David Birnbaum, and Tom Barta, Griffis Residential focuses on balancing an aggressive expansion strategy with a superior guest experience for its residents. For more information visit www.griffisresidential.com, or contact Griffis Residential Chairman, Ian Griffis (firstname.lastname@example.org); CEO, David Birnbaum (email@example.com); or COO, Tom Barta (firstname.lastname@example.org).